Miley Cyrus has been hitting the press lately, hard. She is apparently trying to change her image from dimpled Disney darling to total slutbag. Cool! Probably some PR team applying a superstar algorithm that they tested out on Britney to mixed results. Get the kids in young and then rocket them through pubescent rebellion and 'empowered sexuality' with sponsorship logos plastered all along the way. Marketing teams gamble hundreds of thousands of advertising dollars on the hope that their product's association with Miley will seep into the subconcious minds of a new wave of consumer, the preteen girl. But is it a gamble, or is it an investment? It might seem reckless but the bean counters are not reckless and they have calculated every penny spent. So it must be working.
Click to read more ...